Analytics Basics

Even though most of my presentations are on and around Analytics, I figured it would be good to have a separate section for best-practices in Analytics with a step by step guide to getting started intelligently.

Step by Step Guide to starting Digital Analytics from Kashif Khurshid

The above presentation is a great resource for any analytics professional either starting with the program from scratch or has is looking for a starting point to begin their digital analytics work.

Here is a more advance slide looking into some of the concepts and definitions to further you digital analytics program.

Digital analytics Adobe Symposium from Kashif Khurshid