Education

Masters Degree

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University of St. Thomas
  Houston, Texas
Master of Business Administration in Management Information Systems & Finance


Graduated May 2007
    Overall GPA: 3.9


Bachelors Degree

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University of Houston
        Houston, Texas
Bachelor of Business Administration in Finance and Marketing

Graduated May 2004                           Finance GPA: 3.5,
Marketing GPA: 3.7


Professional Training and Conferences

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*Texas Technology Summit (February 11, 2015)

*International CES Tech 2015 ( Jan 5-8, 2015

*Adobe Summit: The Digital Marketing Conference (March 24-28, 2014)

*eMetrics Summit- Big Data for Marketing (March 16-20, 2014)


*Texas Technology Summit 2014 (February 11, 2015)

*Adobe Summit  (March 4-8, 2013)

*Discover Advance User Training (March 3, 2013)

*WAA Austin Symposium - Best in Class Online Optimization (February 9, 2012)

*eMetrics Marketing Optimization Summit (March 13-18, 2011)

*WAA Austin Symposium - The Art and Science of Personalization
(January, 24, 2011)

*Bazaarvoice Social Commerce Summit (April 19-21, 2010)

*Omniture Summit 10 (March 2-5, 2010)

*SiteCatalyst Advanced User Training (July 17-18, 2008)

* Predictive Analytics for Business, Marketing and Web (May 8-9, 2008)

* Search Engine Strategies (March 17-20, 2008)

* Online Marketing Summit (July 26, 2007)

* Emetrics Marketing Optimization Summit (May 6-9, 2007)

* IQPC 3rd Annual Web Analytics Forum (June 26-28, 2006)



Skill Sets

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Expert in the following tools & platforms:

Web Analytics:
· Omniture Site Catalyst (Adobe Analytics)
· Omniture Webside Story HBX
· VisualSciences WorkStation (Insight)
· Adobe Insight (Discover)
· WebTrends On Demand & Software Version
· Google Analytics


Search Marketing:
·Management Tools: Marin & Kenshoo & Acquisio
· Traditional Platforms: Google AdWords, Yahoo LocalWorks , Bing Ads


Content Management Systems:
· Documentum Content Management Application
· HP Autonomy Teamsite


Data Querying & Visualization:
· Hyperion Interactive Reporting Studio (Oracle 9.3)
· Tableau
· Brio Intelligence
· Microsoft Access & Excel (pivot tables)


Other Tools:
· Web Position
· SEOClarity
· UserZoom (Survey)
· Quantcast
· WebCEO
· Google Optimizer
· Optimizely
· Test & Target (Adobe Target)



Presentation:
· Webex
· PowerPoint
· Adobe
· Lync