Masters Degree
------------------------------
University of St. Thomas
Houston, Texas
Master of Business Administration in Management Information Systems & Finance
Graduated May 2007
Overall GPA: 3.9
Bachelors Degree
------------------------------
University of Houston
Houston, Texas
Bachelor of Business Administration in Finance and Marketing
Graduated May 2004 Finance GPA: 3.5,
Marketing GPA: 3.7
Professional Training and Conferences
------------------------------
*Texas Technology Summit (February 11, 2015)
*International CES Tech 2015 ( Jan 5-8, 2015
*Adobe Summit: The Digital Marketing Conference (March 24-28, 2014)
*eMetrics Summit- Big Data for Marketing (March 16-20, 2014)
*Texas Technology Summit 2014 (February 11, 2015)
*Adobe Summit (March 4-8, 2013)
*Discover Advance User Training (March 3, 2013)
*WAA Austin Symposium - Best in Class Online Optimization (February 9, 2012)
*eMetrics Marketing Optimization Summit (March 13-18, 2011)
*WAA Austin Symposium - The Art and Science of Personalization
(January, 24, 2011)
*Bazaarvoice Social Commerce Summit (April 19-21, 2010)
*Omniture Summit 10 (March 2-5, 2010)
*SiteCatalyst Advanced User Training (July 17-18, 2008)
* Predictive Analytics for Business, Marketing and Web (May 8-9, 2008)
* Search Engine Strategies (March 17-20, 2008)
* Online Marketing Summit (July 26, 2007)
* Emetrics Marketing Optimization Summit (May 6-9, 2007)
* IQPC 3rd Annual Web Analytics Forum (June 26-28, 2006)
Skill Sets
------------------------------
Expert in the following tools & platforms:
Web Analytics:
· Omniture Site Catalyst (Adobe Analytics)
· Omniture Webside Story HBX
· VisualSciences WorkStation (Insight)
· Adobe Insight (Discover)
· WebTrends On Demand & Software Version
· Google Analytics
Search Marketing:
·Management Tools: Marin & Kenshoo & Acquisio
· Traditional Platforms: Google AdWords, Yahoo LocalWorks , Bing Ads
Content Management Systems:
· Documentum Content Management Application
· HP Autonomy Teamsite
Data Querying & Visualization:
· Hyperion Interactive Reporting Studio (Oracle 9.3)
· Tableau
· Brio Intelligence
· Microsoft Access & Excel (pivot tables)
Other Tools:
· Web Position
· SEOClarity
· UserZoom (Survey)
· Quantcast
· WebCEO
· Google Optimizer
· Optimizely
· Test & Target (Adobe Target)
Presentation:
· Webex
· PowerPoint
· Adobe
· Lync
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